Why big business always gets the countryside wrong

Big brands love to employ rural imagery in their marketing, but all too often it rings hollow. Here's why

The Best of Days

From the beginnings with butter, to leading glorious dairy queens around the ring, Westmorland Show is a special place for our family.

Reform: friend or foe?

The countryside is coming round to Nigel Farage and bookies reckon he's going to win power. But what would he actually do with it?

"Build Baby, Build!"

A sleepy Suffolk village is being swept up in the 'tide of progress'. It is drowning out its sense of place, pride and the voices of local people.

The Year the Woods Overflowed

This autumn the woods have gone into overdrive: acorns hammering rooftops, orchards collapsing under fruit, hedges dripping with berries. A mast year once fed pigs and fuelled wars - what do we make of nature’s unruly glut today?

SUV Nation

The curious symptom of ‘Lifestyle Britain’

Reimagining National Service: From Conscription to Civic Revival

National service once meant barracks and boots. Today, could it mean barley fields, biodiversity, and belonging? We explore how a reimagined scheme might serve both people and countryside.

Is Eating Game the Secret to Saving Countryside Traditions?

Does a marketing board for wild meat actually work, or are we just wasting our time?

Six Rivers, One Mission: Iceland’s Salmon Comeback Story

Six Rivers Iceland are making huge steps in the right direction for Atlantic Salmon, learning more about them and ensuring their survival ... Should we be taking note?

Can Farmers Align with the Political Left?

Could anti-Trump public sentiment be harnessed to free the countryside from the burden fo the Inheritance Tax?

Threadbare: How We Unravelled the British Wool Industry

British sheep farmers once traded in gold, now they earn pennies for fleeces that shaped an empire. As synthetics dominate and local mills vanish, is it too late to save British wool—or are we on the brink of a natural fibre revival?

How do you live happily in the countryside? Bite your lip

Don't gnash your teeth or hit WhatsApp when your neighbours annoy you. Let 'live and let live' be your motto or you'll never survive rural life